Email Standards

In This Section

Email and Email Signatures

The following represents the email standards for Houston Methodist. The Franklin Gothic font should be used for all text within the email including email signatures. The point size should be no smaller than 8 point and no larger than 11 point. Approved email signatures consist of the following and are applicable to internal and external communications:

 

  • Full name
  • Title
  • Entity name
  • Telephone number
  • Fax number
  • Cell number (optional)
  • Pager number (optional)
  • Email address
  • Web address

 

The following examples are not approved for email signatures and are considered violations:

 

  • Personal slogans, preferred gender pronouns, quotes, religious text, U.S. News & World Report or other hospital rankings, etc.
  • Wallpaper
  • Logos, Houston Methodist M, embedded art, photos, etc.
  • Use of stylized fonts (including italics, cursive fonts or colors other than black)

 

E-blast Emails

Flyers or announcements distributed by email must comply with Houston Methodist’s brand standards for design, color usage and typography (fonts). Please refer to the Houston Methodist brand guide. The approved font is Franklin Gothic. E-blasts should be smaller than 500 KB in total size, which includes any attachments. Email attachments must meet brand standards and should be distributed in a preferred file format: PDF or JPG. Announcements may include photos, but clip art is not permitted.

 

For questions, please email creative-approvals@houstonmethodist.org.